In support of the Lonely Road Foundation, the song will be downloadable online, with a percentage of download revenue donated to the foundation.
The Lonely Road Challenge
In June 2007, Thabang Skwambane (The Lonely Road founder) embarked on The Lonely Road Challenge – cycling alone and unsupported across six countries from Johannesburg to Tanzania, a distance of nearly 5,500Km, and then climbing Mount Kilimanjaro with a team of 11 climbers.
The purpose of The Lonely Road Challenge was to raise awareness and financial support for the plight of Orphans and Vulnerable Children in Southern Africa. Thabang's journey was a poignant reminder of the lives of children who grow up alone and unsupported through childhood and adolescence, and once they pass this milestone they are expected to become a productive part of society - a “mountain” to climb at the end of such a “Lonely Road”.
The Lonely Road Foundation (TLRF) is a Sub-Saharan African development charity, aiming to bring life, hope and opportunity to children in South Africa who have been orphaned or made vulnerable by HIV/AIDS.
The primary objective of The Lonely Road Foundation is to provide rural communities with access to resources that will assist them in supporting their orphans and vulnerable children, including those in child-headed households, and in ensuring these children have every opportunity to survive and thrive.
About Me
- Naima
- Hey. This is just to give you some insight into what Up The Sound is all about. Would love your feedback!! Up The Sound is an entertainment-based initiative that seeks to play an important role in leaving positive messages with young communities through the use of a contemporary mediums that youth can relate to. Up the Sound believes that this initiative is a stepping-stone in the creation of a contemporary movement for young expression and activism by leveraging the power of urban culture. So what’s Up The Sound 2009 about? Four artists (Loose Cannon featuring Naima Mclean & Bonisani) have produced an incredible song in a one-of-a-kind collaboration. The Artists are convinced that this song is not merely ear-catching groove, but an anthem with a larger purpose. The song-Long Road spreads positive messaging through soul-stirring music and meaningful lyrics that inspire young people to fulfill their dreams. The message in the song speaks to the importance of perseverance, overcoming obstacles, remaining driven, determined, and owning one’s personal power.
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